Although the case (like most of the examples) occurred in the United States, the technique used is still applied worldwide today. The principle of reciprocity was topped by Krishna believers who, with a seemingly kind and selfless practice, amassed a small fortune. It is not just money or high-value items that can make us feel indebted, a coffee, a glass of soft drink or a flower is enough. Reciprocityīy nature, we don’t like to owe to others.
Cialdini exposes many of the practices we encounter daily and we would not even think that this is conscious on the part of their users. We can encounter the main principles of influence in a variety of ways and situations. Cialdini Read More There are six principles of influence:
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